I recently sat down with Ellyn Canfield, former Executive Director of NYC World Cup Strategic Operations for Mayor Mamdani’s City Hall, and Maryam Mudrick, Managing Partner at Greater Good Events and Director of NYC World Cup Activations, for a conversation about how they turned a global event into a hometown one. We talked about what it took to turn New Yorkers into hosts of their own city, and how they gave every neighborhood a reason to feel like it was part of it.
Group Lifers can now watch the full conversation above.
As always,
Priya
